Question 1

What is Salt Social Media?

Accepted Answer

Salt Social Media is an AI SEO automation platform that generates blog posts, social media content, and email campaigns, then publishes them directly to Wix, WordPress, Shopify, LinkedIn, X, Facebook, Instagram, and Mailchimp from one dashboard.

Question 2

How does Salt Social Media work?

Accepted Answer

Enter your brand URL, connect the platforms you publish to, and Salt Social Media analyzes your website to generate on-brand, SEO-optimized content. You can review, edit, and schedule posts, or let recurring schedules publish automatically.

Question 3

Do I need to know SEO to use Salt Social Media?

Accepted Answer

No. Salt Social Media handles keyword research, on-page optimization, meta tags, and structured data automatically. Every post is generated with SEO best practices built in.

Question 4

How long does it take to set up?

Accepted Answer

Most users are publishing within 5 minutes. Sign up, enter your brand URL, connect a platform (Wix, WordPress, Shopify, etc.), and generate your first post.

Question 5

Is there a free trial?

Accepted Answer

Yes. The Starter plan is free so you can try generating and publishing content before you pay. No credit card required to start.

Question 6

How much does Salt Social Media cost?

Accepted Answer

Premium is $30/mo with 10 Fire Credits, Premium Plus is $69/mo with 50 Fire Credits, and Ultimate is $99/mo with 100 Fire Credits. Full pricing is on the pricing page.

Question 7

What are Fire Credits?

Accepted Answer

Fire Credits are the single currency for AI generation. Each action costs credits based on how expensive it is to produce — text and standard images start at 1 credit, while reels cost more depending on length, model, and quality.

Question 8

Can I upgrade or downgrade anytime?

Accepted Answer

Yes. Plan changes are handled through the billing portal and prorated automatically. Downgrades from a paid plan to free take effect at the end of your current billing period.

Question 9

Do you offer refunds?

Accepted Answer

Credits are refunded automatically for system or AI generation failures. We don't refund credits for content that generated successfully and was then deleted.

Question 10

Do unused credits roll over?

Accepted Answer

Yes. Unused monthly credits roll over for one billing cycle, up to twice your plan's monthly allowance. Purchased credit packs stay valid for a year.

Question 11

Can I buy more credits?

Accepted Answer

Yes. Credit packs can be purchased at any time from the pricing page and are used after your monthly credits run out.

Question 12

Do you offer annual pricing?

Accepted Answer

Yes. Annual billing is available on paid plans at a discount versus monthly.

Question 13

What kinds of content can Salt Social Media generate?

Accepted Answer

Long-form SEO blog articles with images, social posts for LinkedIn / X / Facebook / Instagram, and email campaigns. Every asset is generated in one flow from a single brief.

Question 14

Can I edit the AI-generated content?

Accepted Answer

Yes. Every generated post opens in a full editor where you can rewrite sections, swap images, adjust tone, and tweak SEO metadata before publishing.

Question 15

Does Salt Social Media match my brand voice?

Accepted Answer

Salt Social Media reads your existing website to learn your tone, terminology, and positioning. You can also add custom brand guidelines that are injected into every generation.

Question 16

Are images included?

Accepted Answer

Yes. Blog posts include a hero image and inline images. You can regenerate images, upload your own, or pull from the built-in Canva integration.

Question 17

Does the AI plagiarize?

Accepted Answer

No. All content is generated from scratch using modern LLMs. We do not reuse or scrape training content into your posts.

Question 18

Can I generate content in other languages?

Accepted Answer

Yes. Salt Social Media supports content generation in most major languages — just set the target language in the brief.

Question 19

Which platforms does Salt Social Media publish to?

Accepted Answer

Wix, WordPress, Shopify, LinkedIn, X (Twitter), Facebook, Instagram, Mailchimp, and Medium. More platforms are added regularly.

Question 20

How does the WordPress integration work?

Accepted Answer

Install the free Salt Social Media Connector plugin from the WP Plugin download page, paste your API key, and posts publish directly to WordPress with images, categories, and Yoast-friendly metadata.

Question 21

How does the Wix integration work?

Accepted Answer

Connect your Wix site via the Wix App Market listing. Salt Social Media publishes blog posts, media, and SEO tags into Wix Blog automatically.

Question 22

Can I schedule posts in advance?

Accepted Answer

Yes. Every post can be scheduled to a specific date and time, and recurring schedules can publish weekly or monthly on autopilot.

Question 23

Does Salt Social Media publish immediately, or as drafts?

Accepted Answer

Both. You choose per post — publish live, save as draft on the destination platform, or schedule for later.

Question 24

What if a scheduled post fails to publish?

Accepted Answer

Failures are logged in the activity timeline with the exact provider error, and the post is retried automatically. You'll never lose the generated content.

Question 25

Does Salt Social Media integrate with Google Search Console?

Accepted Answer

Yes. Connect Google Search Console in the SEO Insights tab to see live clicks, impressions, CTR, average position, striking-distance queries, and per-URL indexing status.

Question 26

What's a 'striking distance' query?

Accepted Answer

A keyword ranking between positions 8 and 20 on Google — close enough to page one that a small content push can move it into the top results. Salt Social Media surfaces these automatically.

Question 27

Do posts include structured data?

Accepted Answer

Yes. Every generated blog post ships with Article JSON-LD; comparison and FAQ pages include FAQPage schema; solution pages include BreadcrumbList schema — all rich-results ready.

Question 28

Does Salt Social Media handle sitemaps?

Accepted Answer

Yes. The sitemap is generated automatically and can be resubmitted to Google Search Console with one click from the SEO Insights tab.

Question 29

Can I inspect indexing status for a specific URL?

Accepted Answer

Yes. The URL Inspector in SEO Insights returns Google's live coverage, mobile usability, and rich-results state for any URL on a verified property.

Question 30

Can multiple people collaborate on the same account?

Accepted Answer

Yes. Invite teammates from the Team page. Each workspace supports multiple members with role-based permissions.

Question 31

What roles are available?

Accepted Answer

Owner, Admin, Editor, and Viewer. Roles control who can generate, publish, invite members, and manage billing.

Question 32

Can I run multiple brands from one login?

Accepted Answer

Yes. Create a separate workspace per brand or client. Switch between workspaces from the sidebar — quotas, connected platforms, and team members are isolated per workspace.

Question 33

How do agencies use Salt Social Media?

Accepted Answer

Agencies create one workspace per client, invite the client as a Viewer or Editor, and manage all publishing from a single login. See the Agency Content Automation solution guide for a full workflow.

Question 34

Are invitations sent by email?

Accepted Answer

Yes. Invites are sent from hello@firerankings.ai via Resend with a one-click accept link.

Question 35

Is my data secure?

Accepted Answer

Yes. All data is encrypted in transit and at rest. Platform access tokens are stored in a server-only table with row-level security and are never exposed to the browser.

Question 36

Who owns the content I generate?

Accepted Answer

You do. Salt Social Media does not claim ownership over any content you generate on the platform.

Question 37

Can I delete my account and data?

Accepted Answer

Yes. Request account deletion from the Profile page or the Data Deletion page. All personal data, generated content, and platform tokens are permanently removed.

Question 38

Does Salt Social Media train AI models on my content?

Accepted Answer

No. Your content, brand data, and generated posts are never used to train third-party AI models.

Question 39

Where is my data stored?

Accepted Answer

Data is hosted on Supabase infrastructure with encryption at rest and geographically redundant backups.

Question 40

How do I contact support?

Accepted Answer

Email hello@firerankings.ai or use the Contact page. Paid plans include priority response times.

Question 41

Do you offer done-for-you SEO services?

Accepted Answer

Yes. The Hire an Expert program pairs you with a Salt Social Media-certified content specialist who handles strategy, writing, and publishing on your behalf.

Question 42

Is there an API?

Accepted Answer

Yes. The Salt Social Media REST API supports programmatic content generation and publishing. See the API page for endpoints, auth, and examples.

Question 43

Where can I request a feature?

Accepted Answer

Send feature requests to hello@firerankings.ai or ask in the in-app support widget. We ship customer-requested features regularly.

Frequently asked questions

Getting started

Pricing & billing

Content generation

Publishing & platforms

SEO features

Teams & workspaces

Security & data

Support

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