For Law Firms & Legal Practices

Rank for every practice area and city you serve

Salt Social Media generates practice-area pages, city-specific landing pages, and legal blog content — auto-published to your firm's site with the compliance guardrails legal teams need.

Legal SEO is winner-take-all — and the winners publish constantly

Every practice area × every city is a keyword. Big firms and directories flood those searches. Boutique firms lose visibility because writing 200 SEO pages isn't billable and isn't happening.

• Directories (Justia, FindLaw) outrank your firm for your own practice areas
• Copywriters who understand law are $500+/page
• Bar rules restrict what you can and can't say
• Practice-area × city combos = hundreds of pages you'll never write manually
• Blog posts trickle out once a quarter — Google notices

Bar-compliant SEO content, published on autopilot

Configure your practice areas, service cities, and compliance guardrails. Salt Social Media generates practice-area × city landing pages, FAQ-driven blog content, and case-outcome posts — auto-published to your firm's site with attorney-review workflows.

How it works

Practice-area × city page generation

One page per practice area per city. Instantly compete for '[practice] lawyer in [city]' searches at scale.

Bar-compliance guardrails

Configure required disclaimers, prohibited language, and case-result rules once — every generated page complies.

Attorney-review workflow

Every draft routes to a partner for review before it goes live. Nothing publishes without approval.

FAQ-driven blog engine

Convert common client questions into ranking blog posts that pull in organic leads.

"We went from 12 SEO pages to 180 in a quarter — all attorney-approved. We're now ranking page 1 in three metros we couldn't crack before."

— Katherine M., Managing partner, injury law firm

Frequently asked questions

How do you handle bar compliance?

You configure state bar rules, required disclaimers, and prohibited language once. Every generated page follows them, and every draft is attorney-reviewed before publish.

Can we publish to our existing firm website?

Yes — WordPress, Wix, Shopify, and headless CMSs are supported. Most firm sites are WordPress and connect in one click.

Do you write about specific case outcomes?

Only if you enable it, and only within the format your state bar allows. Case-result guardrails are configurable per jurisdiction.

Is there a plan for boutique firms?

Yes — Starter is free with 2 posts/month, Pro covers most solo/2-attorney practices.

Build the SEO footprint the big firms have

Start free — publish your first practice-area page today.